荷兰耐用消费品零售产业趋势 - 2022年

市场监测

  • 荷兰
  • 耐用消费品

2022年05月17日

更多实体零售商将退出市场

 

(ZH-CN) Netherlands consumer durables retail - credit risk

 

根据荷兰统计局的数据,2021 年的非食品零售营业额增长 2.5%, 线上零售额增长近 24%。2020 年,受益于蓬勃发展的房地产市场 以及疫情期间的消费者行为转变,耐用消费品销售额实现了强劲增 长,去年的增速则趋于平缓。继 2020 年增长 7.9% 后,家具销售额 在 2021 年下跌 1.1%,电子消费品和大件家电则下降 7.9%(2020 年 增长 8.6%)。

 

(ZH-CN) The Netherlands private consumption

 

由于食品和能源价格通胀抑制了消费者情绪和可支配消费支出,非 食品零售额的增长将在 2022 年有所放缓。此外,在封锁解除后, 消费者偏好已转向服务业(例如酒店和旅行)。耐用消费品零售商 面临的另一问题是投入价格提高,而这在竞争激烈的市场环境中难 以转嫁。我们预计 2022 年的家电增加值将萎缩约 4%,家具领域 增速放缓至约 1%。

零售商的利润率在 2021 年有所下滑,我们预计 在未来数月还会进一步下降。家具零售很大程度上取决于房地产市 场,而后者已出现过热迹象。由于竞争激烈,我们还预计家电和电 子消费品零售商的利润率将会恶化。

该行业大型零售商的平均付款时间为 60 天,小型企业通常则在 30 天内付款。过去两年,在新冠疫情相关财政刺激的支持下,荷 兰企业的付款行为较为良好,破产数量较少。

但是,由于财政支 持于 2022 年 3 月底到期,有待消化的投入价格升高,未来收入降 低,我们预计未来 12 个月的延迟付款和破产情况均会增加。鉴于 经济不确定性持续存在,增加额目前难以评估,但我们预计受影响 的主要是小规模实体零售商。其中许多零售商在努力筹集必要投资 资金,以适应线上渠道日益活跃的市场环境。电子消费品和家电领 域的线上竞争激烈异常,实体店数量在过去几年已显著减少。


 

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