Market Monitor Consumer Durables Netherlands 2019

市场监测

  • 荷兰
  • 耐用消费品

2019年04月11日

Insolvencies are expected to level off or to increase slightly in 2019, in line with the forecast of a modest 2% increase in Dutch business failures.

  • Lower turnover growth expected in 2019
  • Payments take 60 days on average
  • High level of competition fuelled by large online retailers

 

nl retail 2019 pic1

 

According to Statistics Netherlands (CBS), turnover in the Dutch non-food retail sector grew 1.7% in 2018. Turnover in the do-it-yourself, kitchens and flooring sectors grew 2.3%, while turnover in the furniture and household items sector rose 2.1%. However, turnover of consumer electronics stores declined again, by 0.8% (down 2.1% in 2017). Profit margins in the non-food retail sector have increased somewhat in 2018, but still remain low.

In 2019 non-food retail growth is expected to slow down to 1.5%, in line with lower household consumption growth (forecast to increase 1.9% after growing 2.5% in 2018). Furniture and DIY stores benefited from the strong housing market in recent years, but housing growth has started to weaken.

Stores within the non-food retail sector have varying degrees of success. Drug stores perform well, while consumer electronics continues to shrink. Turnover growth in fashion retail has become heavily dependent on weather conditions, while competition from large online retailers in this segment is fierce.

 

nl retail 2019 pic2

 

The number of brick-and-mortar stores has significantly decreased in recent years, and various retail chains have shifted their focus to online sales. We have seen a significant number of new foreign retail chains entering the Dutch market, especially in fashion retail, but also in the DIY and kitchen segments.

Competition remains very fierce in the largely saturated consumer electronics market, where bottom prices have been reached in various categories and the number of retail chains has decreased significantly over the last 10 years. Despite generally decreasing sales, the top three online players achieved such strong growth rates over the past couple of years that they pose a serious threat to the (remaining, but ailing) established chains. Large foreign platforms such as Amazon and Alibaba are increasingly paying attention to the Dutch market, which will result in even more pressure on prices and the margins of established players.

 

nl retail 2019 pic3

 

While the financial gearing of non-food retailers is average in general, willingness of banks to provide loans to the sector is rather low. Payments in the Dutch non-food retail sector take 60 days on average, and while non-payments have increased in 2018, they are expected to level off in 2019. Our forecast is for non-food retail insolvencies to level off or to increase slightly in 2019, in line with the forecast of a modest 2% increase in Dutch business insolvencies after several years of decreases.

Our underwriting approach for the industry remains generally neutral to cautious, given the current and future challenges for the industry, especially regarding the major shift to online sales.

 

nl retail 2019 pic4

 

Our underwriting stance for the furniture segment is open, but we remain more cautious with consumer electronics retail. The same accounts for textiles and footwear due to fierce competition in the market, triggered by large online retailers. Compared to last year we have tightened our underwriting stance in the household appliances retail segment, amongst other things due to ongoing financial difficulties of two large retail chains.

 

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